![]() He is a global icon that transcends sport and will lift our brand to new heights in the CIS region reflecting our style, which is best described as ‘dynamic’, ‘boldness’ and ‘motion’. Much like Parimatch, Conor McGregor dares to be different. “We have timed the launch to coincide with this year’s ICE London and signing Conor McGregor as the first ambassador for our new brand is the ICE-ing on the cake of the launch campaign. Parimatch developed redesign of new logo with the Ukrainian agency Banda, following an extensive search with a number of high profile European and CIS branding agencies, impressed by Banda’s portfolio of exciting international brands and their approach to creating unique brands. ![]() We wanted to create a brand that is relevant for Misha one that is daring like he is brave like he is adaptive as he is bright as he is.” Using the research, we have been able to create a profile of our ‘typical customer’ who we have nominally named ‘Misha’. We’ve carried out a tremendous amount of work in exploring our target audience and customers. To support the growth of the business we needed to reconsider how we see our customers, who they are, and what our brand is for them beyond just a betting platform. The rebranding will be integrated across the whole business on Tuesday February 6 and on that day everything will change.Ĭommenting on the rebranding, Portnov explained: “We simply wanted to develop a brand that better embodies the values and personality of our customers and partners. ![]() Since its humble beginnings 25 years ago, Parimatch has transformed into an international gaming network of more than 400 business units and Portnov claims the new branding reflects the bold look and values of the company which is set to make a significant impact at this year’s ICE London. The new look aligns with Parimatch’s focus on cutting- edge sports and will debut in every region the company operates in simultaneously on 6 February via multi- channel campaign across video, digital, and print adverts alongside a flash mob, billboards and a screening of the new video at show in London. “The ICE-ing on the cake of the launch campaign,” is how Sergey Portnov, CEO of leading global CIS gaming business Parimatch, has described the confirmation of their new ambassador, UFC and MMA champion Conor McGregor, as part of the company’s new brand unveiling which coincides with this year’s ICE London. ![]()
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